Article by TJ Tierney
If you are a freelance photographer you may be looking for a way to make some cash to give your business an extra boost. Creating and marketing your own photography products can give great satisfaction as well as giving your income a boost. Here are a few products that you should consider.
Postcards: One of the most popular means of turning your photography into products is to produce and market postcards. These can be sold in local gift and tourist shops. Items of interest, such as landmarks and local beauty spots will sell well. There are a number of good printing companies who will print postcards for you. Most printing companies will give a discount when printing in bulk.
Greeting Cards: If you have got your own printer, greeting cards are a simple product to create. If not, there are plenty of printing companies that will print them for you. Most wildlife and garden images make great greeting cards. Most local shops will stock and sell them for you, and if you have the right business skills you could turn it into a large business.
Prints: Your prints can be sold in many different formats and to many different types of shops. Try to supply local images to local shops. You can also sell prints online. Prints can be sold on their own, mounted or in a frame.
Calendars: These are similar to greeting cards and postcards. Any good set of thirteen quality images can be used to create a calendar – one per month plus an eye-catching front cover. Most households buy a few calendars every year. There are also plenty of good printing companies who will print them for you, and will give a discount when printing in bulk. If you are planning to produce calendars, start planning early in the year and get them into the shops before the summer ends.
Coasters and tablemats: Old photographs and local views printed onto coasters and tablemats will sell well in your area. These can also be sold online if you own a website, or in any local outlet. There are plenty companies that will manufacture these for you, leaving the marketing and sales up to you.
China plates: Your images of local sites will sell well on plates. If you own a portrait studio, family portraits or portraits of children on a china plate will be a good seller. Almost all types of images will look good on a plate. There are not too many companies manufacturing these types of products. Architectural images may also sell well.
Playing cards: Your images on a deck of playing cards will make for a good product. Garden and wildlife scenes will sell in the tourism market. Classic images such as old trains will make a nice set.
While the above are the main products, there are many small products that can be produced. Key rings and fridge magnets can be popular with the tourism market. Family portraits can also be put on these to give your studio some extra income.
The above list of products will not be suitable for every photographer but they are the most popular and they will sell with the right image selection. If you are looking for companies who manufacture any of these products try the classified section in any good photography magazine.
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